CEO & Founder of COMEBACK
Pauline Phoon is the founder of COMEBACK PTE LTD and SOOS OIO LLP. Pauline noticed the societal and relational gaps that were being formed with the meteoric rise of gaming, and so she began to first plug those gaps with simple engagement activities for gamers. As her understanding of the psychology of games and gamers deepened, she developed various training programmes which continued to expand over the years. Her programmes and events are continually being refined as she factors in the changing landscape of the gaming world. Pauline is mindfully aware of the potential of the positive, as well as negative, benefits of gaming, and aims to maximize the former, while being fully cognisant of the latter. Ms Phoon has been in the forefront of Youth Culture for more than a decade through Monsoon Productions Pte Ltd and Soulmanna Live Pte Ltd. She was the first to introduce the YouTube wave from the United States into the Asia Pacific, working with first generation Asian American YouTubers like David Choi, Ryan Higa, Wong Fu Productions, etc. In her leisure time, Pauline loves to sketch and draw amongst her other hobbies, and is also looking forward to enjoying more travels in the near future.